In the Fall of 2020-2021, I signed up for Sales and E-Commerce as a Marketing elective for my Marketing minor. In the class, we worked on creating a product and brand from scratch and building it up to an actual business plan. Throughout the class, I worked with each step of the business process through product design and development, brand development and marketing, and website development. As a class, we chose which student’s idea we wanted to pursue further as we created a business from scratch. In the gallery, there are some pictures and steps of the product we created.
Throughout the project, I learned what it took to create a business from nothing. This project taught me many things related to how a business should run and startup. However, this class also taught me how a business should work culturally. It was not the easiest trying to please a class of twenty people on how the business should be run. The project was a great reminder there will be disagreements within how a business should be organized and run. The project was great for the practical and social aspects of the business world.
